Changing Images and Practices in a declining “growth pole” in Southern Italy: the 'Steel Town' of Taranto

1. Introduction

Within the context of global changes which affected the European economic and institutional geography in the past decades, the Italian Mezzogiorno presents specific problems. These changes, the end of the post-war model of state development support as well as a deep political-administrative reorganization, have exacerbated social and economic inequalities. The dark sides of this new geography are the industrial ‘growth poles’ founded during the “Extraordinary Intervention for the Mezzogiorno”: they face a socio-economic decay, the burden of environmental pollution, and the crisis of confidence in the state´s ability to support local development. The steel-town of Taranto is a clear example of this..

Taranto municipal administration is seeking to replace not only negative trends but also the established representation of the town both for its citizens and for other people: the image of a polluted and deteriorating “steel-town”.  Such an attempt is clearly expressed in its recent strategic spatial plan.

Cities and regions are materially and imaginatively produced. An effective image not only is able to depict the characters of a city in the collective imagination, but has also a generative potential for action. Images as products of mind's eye are important in planning as a future oriented activity. They may help to build collective visions for future development. An examination of literature reveals some important underlying elements of successful images in planning, whether these are conceived by disciplines (Rodwin and Hollister, 1975), or by local government institutions for city marketing (Ashworth and Voogd, 1988; Kotler et al., 1993). Even more important is that the ability to create new conceptions of ‘city’ and ‘territory’ in public policy through some kind of collective mental work may mobilise strategic resources for collective action in the context of urban governance (Healey, 2002).

However, many concepts currently mobilised within declining industrial areas (e.g. the ‘competitive city’) are reductionist concepts, which at least highlight one dimension of urban life (ibidem, p. 1779). Moreover, literature shows few examples of successful stories of long term efforts to regenerate widely deindustrialisied regions, which adopted strategies differing from the property-led regeneration approach. One of the most well known examples in Europe is the case of the Ruhr in Germany (Kunzmann, 2001).

Acknowledging the importance to build a new collective imagination about the future that people most desire in order to promote local development and urban regeneration, this paper comments

§         on the new city conceptions mobilized by the strategic spatial plan

§         on the new relational spaces entailed by the so-called “territorial actions” co-financed by the EU.

The conclusions highlight the risk, both for Taranto and its hinterland, of narrowly focused images of the city and related practices, which neglect the potentials for building new development paths through the opening of the policy arena to multiple social-territorial relations.

2. The Mezzogiorno towards new models of economic growth and regional governance

Spatial polarisation and decline

From the end of 1970s economic recession and the globalisation process turned the tables in southern Italy (the so-called Mezzogiorno). Heavy manufacturing industries, in particular state-owned branch-plants that had been settled in the “growth poles” à la Perroux during the industrialisation phase of “Intervento Straordinario per il Mezzogiorno” (Extraordinary Intervention for the Mezzogiorno) (1957-1965), began to face a severe decline. The recession was universal, but steel, chemical, petrochemical and engineering industries passed through a dramatic crisis. On the contrary, some areas experienced unknown, and often unexpected, economic development: namely, the so-called “southern Adriatic line” in Abruzzo and Apulia and some inland areas of Campania and Basilicata. This was due either to endogenous growth or to de-localisation of multinational companies. In some situations, they gave rise to embryonic industrial districts, i.e. sets of small independent firms specialised in different phases of the same production process, which are predominant in a local economy (Sforzi, 1989; Viesti; 2000; Goglio, 2002).

Also as a consequence of such change in forms and paths of economic development, a number of scholars have started to elaborate new discourses on the Mezzogiorno. These discourses have questioned the traditional image of the Mezzogiorno as a uniform, underdeveloped and poor region, and have emphasised its internal emerging development differentiation (Bottazzi, 1990). The notions of “growth without development” and “development without autonomy”, stressing the wicked effects of forty years of state policy in the Mezzogiorno (Trigilia, 1992), have been considered inadequate to describe the new development patterns emerging in its most dynamic areas. What cities and regions of this varied geography share, on the one hand, is the persistent deficiency in social infrastructures, and on the other hand, it is the systematically lower propensity to develop institutions that provide collective goods, which is considered the competitive strength of industrial districts in northern and central Italy (among others see Putnam 1993).

Institutional changes and development trajectories

In the Mezzogiorno institutional changes assume more dramatic features than in other parts of Italy. In 1992, the post-war model of state support ended, due to the abolition of the “Intervento Straordinario”. This implied a severe diminution in nationally organised redistribution programmes and contributed to an increase in the autonomy of regional policies and in local level pro-business policies.

In the 1990s, these changes were supported by the institutional reorganisation on the national level. One of the most important aims was to remove the “Italian anomaly” in comparison with other European countries: public administration inefficiency and political instability. These features were considered crucial obstacles to the improvement of the competitiveness of Italian cities and regions.

The institutional reorganisation has mainly consisted of a process of decentralizing national governmental functions to regional governments and local authorities as well as proliferating policy-making levels, in terms of the constitution of new entities and agencies formed to carry out new functions or to reinterpret the ways in which these were performed by existing institutions (Dente, 1985; Cassese, 2001).

These changes marked a turning point in decision making, especially in the areas where the state-led industrial policy had focused on. Under the “Intervento Straordinario”, in fact, only a few strong institutional actors were active in the occasional negotiations that took place for fund allocation: essentially industrial associations and trade unions. Obviously, formal agreements were strongly influenced by informal negotiations among interest groups. These included local representatives of political parties in the parliament or national government as well as businessmen. These actors constituted the hegemonic political-institutional apparatus in shaping development trajectories.

European contributions

European Community has not only contributed to the multiplication of policy-making levels but has also played a relevant role in innovating the public policy arena. In Southern Italy, one of the EU-Objective 1 areas, public administrations were more and more directly involved in the management of Structural Funds and the decision arenas have become more crowded. During the elaboration of the Community Support Frameworks (CSF) 2000-2006, apart from the increasing importance of regional governments, negotiations have included a number of new actors such as representatives of small and medium enterprises (SMEs), financial and business sectors, Chambers of Commerce, as well as non-profit organisations and research institutions. Moreover, a number of Programmes under Community Initiative based on competitive bidding processes and requiring transnational, inter-municipal and/or local co-operation, have forced public administrations to open the policy-making process. The Urban Programme that involved twelve southern Italian towns in the first round and five in the second one, is a good examples of such innovation.

The European Union has also contributed in Italy to spread a policy framework oriented to support innovation, broaden market opportunities, and favour the emergence of a competitive environment not only for firms but also for cities and regions (Janin-Rivolin, 2002). This innovation was creating relevant impacts on the Mezzogiorno’s institutions, which were previously used to transfer funds from central government – heavily influenced by political parties aiming to maintain their consensus in the area.

Regionalised structural measures together with area-based initiatives, founded on common economic and social cohesion objectives as well as principles of participation and partnership, introduced new ideas concerning the need of joint identification of common strategic visions of development through co-ordination and co-operation between a wide range of actors. Obviously, cities and regions not only differ in their ability to use the resources offered by the European programmes and initiatives, but also in the extent and way of introducing these changes.

3. Taranto: a declining “growth pole” in Southern Italy

Growth and decline of the industrial base

Taranto, a town of about 200.000 inhabitants at the Ionic Sea in Apulia, can be considered as a characteristic case of exogenous industrialisation in Southern Italy. This process started at the end of the 19th century, when the military arsenal and dockyards were built. It culminated in the 1960s, when Taranto was chosen by the “Intervento Straordinario” to locate a big steel plant owned by the Italsider group, a state-holding industry with its headquarters in northern Italy.

In 1965, the steel plant was completed. It employed 5.000 people. At the beginning of the 1970s, the new national steel and iron development plan decided to redouble the capacity of the plant in Taranto. In 1976, more than 22.000 people were employed and the factory occupied an area of over 11 sq. Km. But only a few years later coinciding with the international crisis of the steel sector and new European Community strict industrial regulations, the total product of Italsider began to decrease gradually. In 1995, the Taranto plant was yielded to Riva, a private group outright leader of the steel sector in Italy. From the early 1980s up to now, the industrial employment in Taranto has been cut off to about 12.000 jobs.

However, the about 19 sq. km. of industrial area, to be compared with the 24,5 sq. km of the Taranto urban area, are still occupied by big industries: besides Ilva, by Cementir concrete plant (3,1 sq. km) and Agip refinery (2,0 sq. km).

Impacts of restructuring

The rise, and then the decline, of the steel industry had a huge impact on the social and economic structure of Taranto.

A traditional economy based on handicraft activities and small industry was suddenly replaced by the branch-plant-driven development. At the same time, whereas the steel industry largely failed to generate the planned spin-off effect (which was supposed to provide linkages between old and new industrial structures, and between local and external entrepreneurs) (Borri and Camarda, 1990), it left on the town the mark of severe long-term health- and environmental damage. On the other hand, one of the most important consequences of the industrial restructuring has been social decay. This led, among other things, to an increase in organised crime and a deep crisis of confidence in the state ability to help local development (Marzano, Gatto, 1999).

Moreover, the industrial decay has had huge effects on the image of the town. In the case of Taranto, the development model that inspired the investments of the 1960s and 1970s was the “growth pole” à la Perroux. This “planning doctrine” (Faludi and van der Valk, 1994) has had significant influence on the regional planning policy for Southern Italy. At first, it was linked to optimistic images of economic growth; afterwards to negative images of towns characterised by industrial mono-structure and economic decline as well as environmental crisis.

4. The troubled attempts to replace negative trends and the creation of a new image: The strategic plan for Taranto

Turning the image

It is anything but easy to turn the bad image of Taranto, which since the 1980’s predominates not only in experts´ but also common perception, into a new and more differentiated image. More or less consciously, sometimes the important role of Taranto in the ancient civilisation of Magna Grecia has offered suggestions for a different image. But it has assumed the form of a memory start rather than a lucid acknowledgement of local resources and the opportunities that the development of these resources can imply. In fact, it seems that it had no generative value so far: the lack of planning aiming to promote the improvement of the huge archaeological heritage of the town seems to confirm this.

Strategic planning for a new image

Recently, the municipal government of Taranto adopted a strategic plan (Città di Taranto, 2000), a voluntary planning tool that, in recent Italian experience, is used to foster territorial change and, if associated to local plans, to overcome the rigidity of traditional regulatory plans (Mazza, 1996). An external consultant group developed the plan with neither much involvement of local stakeholders nor public participation. Improving the image of the town is considered of crucial importance in the strategic plan for Taranto. One of its basic ideas is that constructing a new "cultural identity" would allow the town to keep its distance from the threat of a univocal identification and to throw itself towards the awareness of being a “complex town”. Among other aims, this strategic plan includes the generation of shared visions, able to steer local actors into objectives upon which they agree and that they wish to pursue in the common interest. Such an effort, in the perspective assumed by the plan, implies "creating favourable conditions in order to make citizens aware of local values and resources, rebuild a positive image of the town, redefine the relations between citizens and their territory"(Città di Taranto, 2000).

Suggested images

But what are the images of Taranto included in the strategic plan? First, the image of a “competitive town” is emphasised. It is well known that this is a 'ready for every use' image, which underlies a notion of town as container of economically exploitable goods. It is an image borrowed from different cultural systems and discourses, often grasping only their epiphenomena. “Environment”, “Transportation and logistics”, “Urban real estate heritage” are the issues on which the plan centres its development projects. Environmental improvement and urban regeneration, according with the above-mentioned focus on the “competitive town”, are considered essential elements in order to solve the problem of the decreasing attractiveness of Taranto at regional and national levels.

But the most vivid images are produced with respect to the second issue: Taranto as a port-town. They are not inventions of the plan, but reflect representations of the town that are penetrating in the local context, risen by the recent completion of a new container terminal in the Taranto port and the transformation of this into one of the most important southern European hubs for transhipment. This was mainly due to the signature in 1998 of a terminal-service agreement with Evergreen, a world leader company in freight sea transport with its headquarters in Taiwan. The effects of these investments have been enormous: in 2002, Taranto has gained the fifth position in the list of Italian container terminals, with a traffic of 471.000 containers (teu) and an increase in the goods moved of +149% compared to 2001.

Obviously, such changes are very important for a port and a town with a long legacy of dependence on “industrial mono-structure”. Moreover, it reminds citizens of the ancient role of Taranto as an important seaport, a crucial node within the Mediterranean exchange networks. It thus seems appropriate to facilitate a process of identity re-shaping. This could produce an idea of the town through a collective process of imagination of what the town is and what it might be. Thus it would have the potential to arouse the production of new meanings and possibilities for spatial activities.

Moreover, thinking of Taranto as a “seaport” allows the town to remove the terrible images connected to the “dirty industry”, with its visible and invisible burden of pollution, and the rhythms that it imposes to it. And it reminds of suggestive images of geographical spaces crossed by real but also virtual flows, and punctuated by nodes whose positions are changeable and unstable (Dematteis e Guarrasi, 1995). In such images, the opportunity of connections among nodes that ignores attributes such as distance, geographical position, and any other direct physical determination, throws the town in a relational space that seems to open indefinite horizons.

5. Collective imagination and local practices: a regional perspective

Right from the post-war industrialisation, it has become common sense for the local people to associate the region surrounding Taranto, named “Arco-Ionico”, with the fate and image of Taranto. This collective imagination seems to resist economic restructuring and institutional innovations. It constitutes a sort of fertile ground on which the new images of Taranto, such as that of the “seaport”, can flourish. Values and forms of governance which underpin urban and regional regeneration strategies are left unquestioned.

Focusing attention on Taranto’s development scenarios rather than on the region seems to direct this collective imagination towards an unchangeable fate of regional dependence on the “success” of this pole. But is this still the case? Or is keeping alive this imagination a way to avoid rethinking both the past and the future from an interwoven rather than a dependent perspective? Rethinking the past and the future in a regional perspective could help facing old and new social justice problems underlying the past and the possible development models. It would mean searching for future development possibilities and opportunities without committing them again to a new univocal development model promising a “common good” such as competitiveness. It would mean questioning what kinds of interaction could turn local population habitus to accept or delegate their future into an active approach towards public life.

Shifting the focus from Taranto towards the “Arco-Ionico” region aims at revealing endogenous processes of change that are under way in this area. These processes have been enforced by economic restructuring and institutional innovations. But the collective imagination and the perspective on Taranto tend to block these processes. Our aim is to understand which opportunities they disclose for the regeneration of the “Arco Ionico” region and of Taranto itself. At the moment there are only clues or traces of emerging processes of change because of the “urban centred” character of the discourses on development privileging the “steel town” as subject of study and political action.

6. Taranto and the Arco-Ionico region: territorial relations and actors’ interactions

The Arco-Ionico region is a territory of small and medium sized towns. The region includes 28 municipalities: 24 towns have a population ranging from 2.000 to 20.000 inhabitants and only 4 – Martina Franca, Massafra, Grottaglie and Manduria - have a population ranging from 20.000 to 50.000 inhabitants. The industrialisation of Taranto has not completely changed the traditional agricultural structure of the “Arco Ionico” region. After a consistent loss of jobs during the 1960s and 1970s, the local population working in this sector has stabilized around 20%: The industrial environmental pollution apparently has not reached the many environmental resources that sign its landscape.

European programmes in Arco-Ionico and institutional change

Focusing on local responses induces us to reconsider the regional geography thinking of the Arco-Ionico region as shaped by the very action and as something “in becoming” (Allen et al. 1998). The local responses/ practices to which we are refering are two European funded Programmes: the Leader Programme under Community Initiative and the Territorial Integrated Programme (TIP) under the mainstream of Structural Funds.

“Leader Programme” (Liasons Entre Actions de Developpment de l'Economie Rurale) aims at helping to develop the local economy of rural areas. It is addressed to a number of different situations: from the underdeveloped regions and fragile rural areas to the very low populated territories of the Nordic countries. Territorial Integrated Programmes aim at integrating different projects included in the Italian Communitarian Structural Funds (CSF) for Objective 1 regions at the territorial level. The number of Territorial Integrated Projects (PITs) and addressed issues were approved by the Apulian regional government, according to criteria considering strengths and weaknesses of different areas of Apulia. On the contrary, Communitarian Initiative Programme (PIC) Leader emphasises the bottom-up approach.

Both are area-based and integrated programmes, which imply the promotion of local development through co-operation between sectors, actors and territories as well as co-ordination of different interventions. The programmes place confidence on the creativity and resources of local actors, according to the so-called “local territorial approach”.

The Arco Ionico municipalities are involved in three Leader Programmes and two Territorial Integrated Projects named “Transportation and Logistics” (F) and “Innovation and development of the agricultural and rural economy” (H) (see figures 1 and 2).

Fig. 1: Leader Programmes in the Arco Ionico Region (left); Fig. 2: Territorial Integrated Programmes in Apulia (right)

 

In order to explore how spatialities are ‘constructed’ thorough the considered European programmes we use discourse analysis focusing on policy documents. Discourse Analysis offers an innovative way to study political transformations in national and transnational politics (Hajer 2002). In fact, it interprets policy change as a battle for discursive domination in which actors try to affirm their definition of reality. A discourse is defined as a specific set of ideas, concepts, and categorisations that are produced, reproduced, and transformed in a particular sort of practices and through which meaning is given to physical and social realities (Hajer 1995). Therefore, although we focus on policy documents, because they capture the re-presentation of space in language and reveal some of the power relations that contest these re-presentations, we do not consider them like a mirror of the interplay between different rationalities in a specific “institutional setting”. In a discourse analysis perspective we reconnect them with specific social practices placing  them within the context of a live policy process (Richardson and Jensen, 2003). Thus, socio-spatial relations “ can be conceptualised in terms of their practical ‘workings’ and their symbolic ‘meaning’, played out at spatial scales from the body to the global—thus giving notion to an analysis of the ‘politics of scale’” (Richardson and Jensen, 2003). In this paper we show how the TIP “Transportation and Logistics” and the different PIC-Leader in the Arco Ionico region create the conditions for a new set of spatial practices and thus a “new”  relational system between images/imagination and practices.

Basing on this analysis, we have built two different geographies: the former describes the relationship between the small and medium-sized towns of Arco-Ionico and Taranto; the latter, vice versa, depicts the relationships between Taranto and the small towns. The relationships to which we refer are territorial relations as well as local actors’ interactions.

Self-organization practices in the Arco-Ionico region

The Leader programme has encouraged the municipalities of Arco-Ionico to rethink their development from a local perspective. It also helps to seek social, economic and environmental affinities among them as a base to build new policy coalitions and to practice new development strategies. Common concerns are:

§         the employment crises and the stagnant labour market determined by the declining steel industry,

§         the problems of local communities to boost their endogenous entrepreneurial potentials or to trigger processes able to generate new ones;

§         the presence of big industries, which has discouraged entrepreneurial attitude;

§         the identity crisis which has psychologically disoriented local people and communities.

The main objectives underlying the different development strategies are:

§         to re-invigorate and promote agricultural innovation and development in order to avoid “young generation drain”;

§         to identify strategic local cultural and environmental resources in order to make this territory more attractive and protect nature;

§         to promote tourism.

The TIP is still under approval by the regional government. It is, however, possible to highlight its focus and objectives. TIP’s basic idea is that the integration of different public and private initiatives and projects is likely to generate complementary development paths between different social economic systems. Its objective is to strengthen the economy of Apulia using negotiative planning in order to trigger projects and initiatives of local development. TIP focuses on:

§         the innovation and development of existing or new agricultural and industrial local systems by integrating and diversifying their productive assets;

§         the construction and development of service and transportation networks.

The Leader Programmes, when observed from the perspective of the territorial relations (Fig. 1) and actors’ interactions, reveal self-organising processes. These processes are possible because the interactions between the higher hierarchical administrative levels, i.e. the regional government, play a limited role in the process of formulating strategies and proposals as well as in the selective procedure. The small towns of the eastern “Arco-Ionico”, breaking the provincial administrative border, escape the influence of Taranto and try to connect themselves to the south-eastern territories of Salentina peninsula. The TIP project H shows a similar aggregation of municipalities. A key to understand such a detachment is obviously its focus on agricultural and rural economy, which has almost disappeared in the Taranto’s hinterland due to its high concentration of heavy industrial settlements.

In the Leader aggregation the rich agricultural towns of the western Arco-Ionico region show a self-organizing attitude. The observation of their behaviour in regional programming confirms this. In this programme they express the will to strengthen their economy excluding the influence of Taranto. Moreover they are not included in the TIP perhaps due to the strong role of the Regional Government in defining the “boundaries” of the programme. Their economy is more similar to that of the Arco-Ionico region in Basilicata than to the adjacent area of Apulia. But current Structural Funds programming does not allow inter-regional aggregation. Thus, just to avoid pursuing objectives distant from their own interests, they preferred to be excluded from the TIP. It is worth mentioning that the big, productive and well-organised farms of this rich area of irrigated, intensive agriculture benefit of major funds under Community Agricultural Policy (CAP).

A similar attitude affects the only town of the Province of Taranto characterised by the presence of an industrial district specialised in textile and clothing industry: Martina Franca. There is no voluntary co-operation with Taranto in development programmes at all.

If we look at the little municipalities near Taranto (S. Giorgio Ionico, Massafra and Statte), which suffered from the worst damage of pollution and undesirable environmental impacts of the industrialisation, a willingness to differentiate their economies emerges. In fact, they are aggregated into a Leader programme aiming at promoting their environmental and cultural resources (ravines, archaeological sites, ancient farms and other kinds of cultural landmarks). These municipalities, however, are not able to escape the aggregation with Taranto in the TIP project (F) on “Transportation and Logistics”. In this context they have to accept the leadership of the capital town in the programme formulation. In fact this TIP project includes a number of actions aiming just to implement the vision of the “seaport” included in the strategic plan for Taranto.

These programmes, when observed jointly, reveal that the different municipalities have a common intentionality: to escape from Taranto´s influence and to adopt a proactive behaviour. In any case, this intention is developed within a reactive framework. To act and formulate strategies, the small medium sized towns of the “Arco-Ionico” region would need not only more autonomy but also a richer institutional capital, including its three essential dimensions of knowledge resources, relational resources, and the capacity for mobilisation (Healey, 1997).

Taranto: towards a city region

The TIP project on “Transportation and logistics” provides Taranto an opportunity to turn the image of the “seaport” into reality. In fact, the TIP´s key concept used to articulate the strategy is “opening the territory”.

The actors involved in the formulation and implementation of the programme are both the local and regional governments (Taranto, Statte, Massafra, S. Giorgio Ionico and the Province of Taranto). During the current approval-procedure they are negotiating about the allocation of resources and central objectives.

There is also a social-economic partnership based on a voluntary agreement with the above-mentioned actors, which supports the project with ideas and proposals. Two actors play a key role in the negotiation: the regional government and the responsible for the programme. The latter is a society linked to Taranto municipality. Furthermore, among the local governments that have adhered to the programme, Taranto is the actor that proposes the programme to the Region. As evident, Taranto plays a crucial role also in the negotiation process. On the other hand, a number of actors crucial for the implementation of the programme are still excluded from the negotiation-process: among others, the port authority.

In accordance with the CSF ob.1, the TIP project F aims to turn the problematic periphery into an attractive area. In this context, turning the transhipment port into a gateway port is considered a crucial goal. An essential premise in order to achieve this goal is to take advantage of a flourishing hinterland.[1]

To this purpose, it is necessary to improve transportation and logistics infrastructures, but also to act in different directions, ranging from the regeneration of industrial areas to the construction of immaterial infrastructure such as training courses able to generate social capital.

In such a social economic and environmentally problematic area this programme fails to take into account both the integration and the territory. If, on the one hand, the environment plays a marginal role, on the other the territory assumes a value only in relation to the Taranto development goals. In fact, within the TIP, sustainability and integration can be considered a result of a bargaining process between pressing needs to promote an urban market economy and weak social-environmental justice concerns regarding the development of the all Arco Ionico region. The underlying idea is that competition will solve the problems of the declining “growth pole” and, consequently, those of the Arco Ionico small cities which, in this perspective will continue to depend on Taranto. In the “global” city region perspectives Taranto continue consuming its hinterland, its outlying areas of supply and its cultures and people (Mendieta, 2001). Therefore, in the TIP programme the local territory is still a “no mans’ land “ which has value –an economic value- only if considered as a base for justifying the flourishing of Taranto as a port town, while its  “real territory” is the Mediterranean basin seen as a space for new global relationships .

7. Potentials and threats of the new image

Thanks to the TIP project of “Transportation and logistics”, Taranto is emerging again as a key actor able to decide the rules of the play and to relegate its hinterland to a perspective of dependence. The TIP reveals Taranto’s will to become a city-region in the network society. However, the lack of a more enlarged vision focused not only on the city but also on the region and thus really able to open itself to a changing territory, associated with the willingness to reinforce its dominant role in this area, risks from the beginning to undermine the success of the project.

There are further issues that question the potential for change linked to the image of Taranto as a “seaport”. The first issue concerns the problem of turning such an image into practices of territorial production. The second issue concerns the risk that what is emerging is a new univocal image and a new kind of dependence, this time on the Taiwanese giant rather than on the steel colossus. The third issue concerns the risk that the strength of this image distracts citizens’ attention from other existing and possible images, thus hindering rather than disclosing horizons of possibility for the town.

Practices of territorial production

Towns are surely material artefacts, but not only. Their existence and ability to act also depends on the way in which they occur in mental representations, as well as in the way in which this practice of imagination is mobilised in order to shape governance activities, public policies, and projects. It is far from easy, however, to turn the traditional forms of such activities into other ones able to face social and economic dynamics based on fluid and multi-nodal spatio-temporal relations.

Spatial images are socially constructed. They show ideas about the town that reflect interests, power and cultural orientations of different individuals and organisations. And there are images associated to practices of territorial production which is really difficult to remove. In the case of Taranto, there are a number of projects that have been waiting for political consensus and financial support for a long time. We refer, for example, to the idea to develop in the port hinterland a Distripark for handling general cargo and providing value-added logistics services and an “Agromed“ centre for the semimanifacturing, transformation and marketing of agriculture products, which would occupy an area of over 200 hectares. We also refer to the new development plan for industrial settlements of about 177 hectares in Grottaglie. These projects visualise traditional settlement models that are likely to produce heavy environmental impacts. Today, in the view of port development, the image of Taranto as a node of flows in the field of freight transport is given new meanings to these old projects, catalysing political consensus and financial resources.

New kinds of dependence

The image of a “nodal town” presents many limits, and even risks, due to the ways in which it was produced and spread. When it is associated to the ambiguous concept of urban competition, it seems to prevent decision-makers and citizens from giving the reality a disenchanted interpretation. This would recognise the fragility of the local system of governance and the structural weakness of the Tarantine economy as well as the exogenous character of recent developments of the container port.

Despite the widespread mobilization of the concept of urban competition, we are far from having demonstrated that such a concept can be immediately transposed from the interpretation of the world of corporations to that of regions (Krugman, 1996, and - from a different point of view - Amin and Thrift, 2000). Really, who competes today at the global level is not the town but Evergreen, thanks to a thirty years concession of the “multi-sectoral wharf”. In this condition, the risk to generate a new form of dependence for the town seems to be considerable.

Moreover, Taranto may be in a position of vulnerability in the context of global scenarios of freight transportation development. In fact, much of the literature on the development perspectives of seaports in the more advanced industrial countries stresses the decreasing ability of maritime activities to support jobs and incomes due to the huge technological innovations that affected the freight transportation cycle. The same literature highlights the diminishing importance of the traditional advantages of coastal location for activities connected to shipment material and immaterial treatment, since well-equipped internal nodal regions can present even higher advantages (Giannopulos and Gillespie, 1993; Hepworth and Ducatel, 1992).

Narrowing the perspectives

The third issue concerns the risk that the power of the images promoted by the strategic plan (the competitive town and the seaport) diverts attentions away from other existing and possible images of the town. The narrow base and scarce involvement in strategy making of local stakeholders and citizens make them unconscious of the new strategic understanding. In this context, the strategic directions sketched by the plan are unlikely to endure.

Strategic plans and other plans based on local partnerships such as PIT, however, have also the potential for creating networks of collaboration and trust which can provide a foundation of social and intellectual capital upon which new development paths could be built. But the question is: which social, cultural, economic groups will be reached and mobilised by the image “competitive town” or “nodal town”? Which kind of creative resources will the powerful political, professional and economic elite (who spread such images) inhibit? And are there wider possible horizons for the future of Taranto if we solicit plural images? What images may arise if we try to enlarge the sphere in which images are produced, involving a broad range of stakeholders who experience a multiple dimension of territory, based on different frames, knowledge, and spaces of activity?

Surely, the images promoted by the strategic plan and reinforced by TIP risk to stifle the plural images of local resources and practices emerging by the PIC Leaders and other programmes, as well as wider regional governance orientations.

What kind of governance might be practiced in order to avoid this last risk? If we focus on the emerging image of Taranto as a port town, a more inclusive conception of partnership, involving all the relevant stakeholders in the Arco Ionico, would be desirable to open this city to its hinterland. But in the city region perspective, and its underlying new regionalism ideology,  partnership is still seen as a way to ‘shape the minds’ of social agents (Faludi, 2001) in order to: 1) restore local control and democracy; 2) increase economic returns; and 3) strengthen sense of attachment (Amin, 2004, p. 35). In this vision, “there is a defined geographical territory out there over which local actors can have effective control and can manage as a social and political space” (Amin, 2004).

Indeed, if we try to abandon the territorial perspective implied by the new regionalism, as our analysis concerning the different PIC Leader suggests, there is a strong need to rethink the local development in a relational perspective rather than in an exclusively territorial one. In this case, a more complex conception of governance emerge. In it partnerships should be considered not only in a more inclusive perspective, but also as one of the many and differentiated activities aimed at promoting an enlarged social debate through which reimagining local democracy and development futures involving stakeholders as well citizens.

Angela Barbanente and Valeria Monno, Politecnico di Bari, Dipartimento di Ingegneria per l'Ambiente e lo Sviluppo Sostenibile (DIASS). 

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[1]              The concept of hinterland is intended here as a space extended much beyond the traditional boundaries traced according to criteria of spatial proximity and contiguity.

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Dies ist ein Dokument der Seite www.schrumpfende-stadt.de
Erstelldatum: 08. November 2004
Autor: Angela Brabanente, Valeria Monno